Masheed Strategy

Shaping Our Strategy of Building Greener Future,
Providing Supply Chain Solutions, and Digital Customer Experience

Building Greener Future

At Masheed, we are committed to delivering sustainable and competitive building material solutions, backed by advanced technical expertise that earns the trust of our stakeholders.

By prioritizing environmental responsibility, we supply sustainable cementitious materials that not only drive progress in the construction industry but also contribute meaningfully to the Kingdom’s economy, society, and sustainability.

Digital Transformation

We are revolutionizing the building materials sector with MasheedGate and MasheedGO, our digital platforms that enhances customer experience through smart solutions, streamlined procurement, and seamless logistics. This innovation ensures operational excellence and a competitive edge in the market.

Market Leadership

To be the leading provider of cement and sustainable cementitious materials in Saudi Arabia and beyond, driving the construction industry forward through digital, strong supply chain capabilities, and sustainable solutions.

Supply Chain Capabilities

Masheed’s integrated supply chain capabilities with strategic warehousing, transportation, grinding plants, and a floating terminal—ensuring efficient storage, and delivery of materials to meet the demands of projects.

Driven By Value

We PERFORM to create value every day, and promise each year to be better than the year before. The Company is a regional benchmark for positive corporate culture, and has created a unique model based on underlying values of
“I-PERFORM”:

Our Values

Integrity

We uphold the highest ethical standards in everything we do. Guided by honesty and strong moral principles, we earn trust and ensure our actions always align with our words.

Passion

We are passionate about building great businesses that create lasting, positive impact — advancing economies and societies while protecting the environment for future generations.

Excellence

We pursue excellence by delivering quality in all that we do. Through continuous learning, innovation, and transformation, we strive to exceed expectations.

Respect

We show deep respect for our country, our people, and all our stakeholders. Fairness, dignity, and inclusivity are embedded in every interaction.

Fun

We believe work should be meaningful and joyful. By encouraging creativity, collaboration, and recognition, we create a culture where people love what they do — and do it with love.

Openness​

We welcome bold ideas and new ways of thinking. Through transparency and open dialogue, we build trust and enable shared success.

Reliability

For over five decades, we have consistently delivered on our promises. Our partners trust us because we say what we do — and do what we say.

Meaning

We work with purpose. Everything we do is rooted in our commitment to creating lasting value for society, the economy, and the environment.

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