A results-driven Commercial Director with extensive experience in the building materials industry, specializing in business development, strategic partnerships, and market expansion. With a strong background in sales leadership, pricing strategy, and digital transformation, he has successfully driven revenue growth and optimized commercial operations at global companies like Heidelberg Materials, LafargeHolcim, and CEMEX. His expertise in contract negotiations, customer relationship management, and sustainable business practices has positioned him as a key player in the industry. Passionate about innovation and value creation, Moumen continues to lead commercial teams toward excellence and long-term success.

Moumen Yousri

Commercial Director